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Differentiation Part II
When I say that word - Differentiation - in a space like VoIP with 1100 providers, what does it mean?
Marketing is about stories. Not stories about your boring tech, but stories about what the consumer can do with your tech. For the most part, the technology works, but why would anyone use it?
Blackberries were the first prolific smartphone for business users. Execs thumbing away at the airport after listening to voicemails. A long comes Voicemail to email and Bingo no more typing, just forward the message with the attached wav file and delegate.
Tell me a story about how tele-workers or virtual offices can be managed remotely with call monitoring, call recording, and ACD stats with a Hosted PBX solution. Now I have a case study and I have something concrete to wrap my head around when talking to prospects. As a telecom sales agent, I need solutions not features. I need to know how any of the 130+ features of Broadsoft can result in productivity or TCO or ROI for a prospect. I need a case study. A story. Something specific. Like how you can monitor remote workers to see if they are making the calls and doing their job.
When you tell me that I can add a second business line to my cell phone for $5 a month, well, now I have a story to tell the small business owner. The light bulb has gone off in my head.
Taking a call on any phone I am standing near, being able to transfer my cell phone call to any landline, now that is a specific message I can carry to the marketplace. It’s a cool tool for contractors who work for different employers. Now you have delivered a real follow-me number.
We are approaching the point when a phone number will call a person, not a location, desktop or home. That’s what Presence is all about, right? Stop playing phone tag and get some work done.
This is differentiation. This is also marketing. Creating a story to spread. Designing a clear, concise message about the benefit of the tech feature. (By the way, this all came about from a call I was having with Eric Thomas, CEO of FreedomVoice and Newber.)
Tags: differentiation, marketing, newber, voip
- Related Entries
- Newber -
Sep 12, 2008 - Do You Work on Encrypted VoIP? -
Sep 02, 2008 - SPIT and Vomit -
Aug 27, 2008 - PR Machine in Full Swing -
Aug 26, 2008 - Who’s Winning Consumer VOIP Battle? -
Aug 20, 2008 - VOIP Company Numbers -
Aug 18, 2008 - Jajah Translates -
Aug 11, 2008 - A Secret to Hosted PBX -
Aug 06, 2008 - Lessons from Jack -
Aug 04, 2008 - Thinking about VoIP for the show -
Jul 31, 2008
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Tags: newber, voip, marketing, differentiation
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Newber
FreedomVoice unvieled Newber at CTIA. It is the beta version of the first location-aware business number. Newber Beta is an application that resides in the iPhone as a fully functional second line and uses positioning technology to locate and seamlessly transfer calls to nearby landlines, even during an in-progress call.
Newber Beta delivers an independent number that can be assigned to any phone, sparing the caller the task of dialing multiple numbers for mobile, home, work, etc. Newber Beta also allows a person to take business calls on their private phone without giving out personal information.
A highly anticipated capability of the commercial release is “Contact Finder”. A Newber user will be able to simply tap a name on the contact list and all of that contact’s ‘numbers will be automatically dialed in sequence. Manually dialing one ‘number after another will be a thing of the past.
“Plans are in the works to introduce Newber for other mobile smart phones,” said Eric Thomas, CEO of FreedomVoice. “Newber is making business calls simple again.”
“The Newber application adds a second business line to your iPhone that enables you to redirect incoming calls to any phone using built-in GPS technology. Simply key in a landline phone number at your location, then toggle between taking your business calls on that phone or your iPhone. Newber will automatically detect this phone each time you return to that location, allowing you to change phones with one touch. You can even swap phones in the middle of a live call without interrupting the conversation.” [from the Newber website]
IntoMobile has the above video with a good description as well as a demo of Newber. Newber’s functionality is similar to the Broadsoft Anywhere application.
Disclosure: FreedomeVoice is a consulting client of mine. Congrats! to Eric & Company. And only yesterday I was complaining about all the iPhone news.
Tags: anywhere, freedomvoice, iphone, newber, voip
- Related Entries
- Differentiation Part II -
Oct 14, 2008 - A Secret to Hosted PBX -
Aug 06, 2008 - iPhone -
Sep 11, 2008 - Do You Work on Encrypted VoIP? -
Sep 02, 2008 - SPIT and Vomit -
Aug 27, 2008 - PR Machine in Full Swing -
Aug 26, 2008 - Who’s Winning Consumer VOIP Battle? -
Aug 20, 2008 - VOIP Company Numbers -
Aug 18, 2008 - Jajah Translates -
Aug 11, 2008 - Lessons from Jack -
Aug 04, 2008
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Tags: newber, freedomvoice, anywhere, voip, iphone,
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